The Starbucks Corporation: a Global Community

In: Business and Management

Submitted By gwbii01
Words 725
Pages 3
The Starbucks Corporation: A Global Community
Glenn Wilson Boerstler, II
MGT/521
October 28, 2013
Jason Miller

The Starbucks Corporation: A Global Community

According to CNN Money, Starbucks Corporation, headquartered in Seattle, Washington, is currently ranked at number 208 on the Fortune 500 rankings. This is a significant improvement to their ranking by advancing 19 positions from the previous list. The Starbucks Corporation was previously ranked at 227 ("CNN Money", 2013). The Starbucks Corporation is currently led by Chairperson and Chief Executive Officer Howard Mark Schultz who has been with the organization since 1982. He started with the organization as the Director of Marketing. During a buying trip to Milan, Italy, Schultz became inspired by the popularity and quantity of the community coffee houses. He developed this vision for the future of Starbucks, but it was not well received. Eventually, after a few frustrating years, Starbucks sold their retail division to him and Il Giornale in 1987 for $3.8 million. In early 2008, Mr. Schultz was reappointed as CEO after an eight year hiatus ("Wikipedia", 2013).
The Starbucks Corporation is a global presence. Their unique brand is instantly recognizable through their use of bold graphics in cities, towns and major transportation centers throughout the world. The Starbucks name holds the promise of quality beverages and foods, well designed retail stores bound together through a strong sense of community. A visit to any of their retail locations shows the lineage and history of Starbucks from their humble beginnings in Seattle through the use of historic photographs collaged together as backdrops throughout the store. The chairs and tables are full, occupied by friends in conversation, local groups having meetings, impromptu business meeting and students producing papers. Within the store, Starbucks…...

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