Unit 4 Business Communication P1&M1

In: Business and Management

Submitted By Renee2063
Words 2635
Pages 11
Unit 4 Business Communication (P1/M1) by Renee Baafi-Owusu

To: Paul Barker
From: Renee Baafi-Owusu
RE: OO/PJB/Unit 4/P1/M1
Date: 25/09/15
Explain different types of business information, their source and purpose (P1)
What is communication?
It is transferring information from one part of a business to another which leads to some outcome, change of behaviour. Formal communication is an agreed procedure, whereas informal communication is a causal way of sharing information to each other. There are 5 different types of communication which are:
Verbal communication: It is sharing information with individuals by talking. There is non-verbal communication which is not communicating by talking which includes: facial expression, eye contact, appearance and many more.
Written communication: Written communication is a type of communication which is a type of interaction that involves written words, such as: email, poster, flyers, brochures and letters.
On-Screen communication: This is a type of communication which produces information on screen such as: TV advertisements or on YouTube where advertisements are played before a video starts to play.
Multi-Media communication: Multimedia communication is a type of communication which shows information in various media formats such as: Images, videos and audio broadcast/podcast.
Web-based communication: It is a type of communication which shares information, words or ideas over the Internet. The information can be shared on: webpages or social networking sites.
How important is communication in a business?
There are many different reasons to how important communication is in a business:
-Unity: A company that works together to develop strong communication with each other means they are united. Each employee share the same goals; which instills a cooperative atmosphere rather than encourage the idea of have everyone…...

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