Unit 4 Business Communication

In: Business and Management

Submitted By yhmillie
Words 3875
Pages 16
Business communication
Communication in Business

* Produce and evaluate two or more pieces of external communication based on your chosen business.


Throughout the report I shall be evaluating two pieces of external communication for the company Mulberry. One of the pieces in which I have created myself and the other a real piece used by Mulberry. I will be evaluating these adverts whilst considering audience, purpose and effectiveness once establishing the type, medium and method for each communication. I will also need to evaluate these two pieces of external communication as key contributors to review the success of the organization. Examples to demonstrate these points will also be included. Along side this I will also discuss if the external communication works and compare both pieces, stating improvements. Included in this report is also a bibliography which will include a list of references that I have used as research to find my information.


When creating my advertisement, I considered key criteria. My key criteria aimed for my poster to include a hook, a piece of information, a call for action and a purpose which targeted my audience. In class we brainstormed the key criteria before making our own advert to assess how we could include these elements into the external communication. As a class we all made rough drafts of our posters and jotted down a range of different ideas as a rough draft. I decided to also evaluate against the key contributors of Mulberry. I discovered these key contributors by assessing the elements in which my advertisement would have an affect on. These elements include profit, sales, footfall and conversion. My piece of external communication is a recruitment advertisement, which will have an impact on Mulberry’s key contributors. When considering my methodology, I considered…...

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