Ups Harvard Español

In: Business and Management

Submitted By lboada
Words 826
Pages 4
CLAVES DEL ÉXITO
Claves del éxito Ventaja competitiva Problemas

Exportación de la cultura

-Diversificación siempre enfocada hacia el cliente.

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Se busca la fidelización de nuestros clientes y búsqueda de posicionamiento en el top mind gracias a un servicio de gran calidad.

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-Descentralización.

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Busca acercarse al cliente y que la burocracia no sea un impedimento en la rápida toma de decisiones. Se busca que el nivel jerárquico en las decisiones se encuentre lo más abajo posible.

! !

CLAVES DEL ÉXITO
Claves del éxito Ventaja competitiva Problemas

Exportación de la cultura

-Adaptación a los cambios en el sector.

!

A lo largo de la historia UPS siempre ha buscado posicionarse en la vanguardia del sector adaptándose a los cambios que surgen tanto en términos de competencia como en la demanda de nuestros potenciales clientes.

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-“Libro de normas de UPS”

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La base de la cultura organizacional de UPS. Alinea los objetivos de la compañía con la forma de entender el trabajo de los empleados y le da a estos los valores que se necesitan para lograr la máxima satisfacción dentro de la empresa.

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POSICIONAMIENTO
Claves del éxito Ventaja competitiva Problemas

Exportación de la cultura

Nacional

Aereo

Terrestre

Internacional

VENTAJA COMPETITIVA
Claves del éxito Ventaja competitiva Problemas

Exportación de la cultura

-Liderazgo en costes

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Buscamos satisfacer la necesidad de entrega rápida y segura de pequeños paquetes, atender a todos los expedidores y destinatarios, estén donde estén dentro de nuestras áreas de servicio, con el mejor servicio posible al coste más bajo posible al público.

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-Eficiencia

La clave esta en la seguridad del envío que logra generar confianza en los minoristas y en los fabricantes que deben realizar pequeños envíos. Esta fidelización se…...

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