Urban Outfitters Case Study

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Urban Outfitters Continuing Case Study Part 4:
Marketing a Business

1. Explain why Sears or Wal-Mart cannot effectively create a trendy counterculture image.

Wal-mart and Sears in large part created the idea and foundation for the thinking of bigger is better. How can they try and cater to the little man or sub-culture when they are the very corporation that killed the little man. The basic principles of a sub-culture are to go against the “norm”, and Wal-mart is one of the largest examples of the corporation normalcy. Therefore, the reasons above would be by answer to why they cannot effectively create a trendy counterculture image.

2. Could the big box stores sell merchandise identical to Urban Outfitters? Explain your answer.

Of course they do in my opinion! Big box stores always take a look at what the market around them is selling best and most of (the trends), anything from clothing to kid’s toys or apparel or even house hold items. The big box store creates a cheaper, less quality product that they mass produce for less. For example, the latest fad for children even young adults is “silly bandz” (rubber bracelets that pop back to their original shape when you take them off, they have animal shaped ones, Disney themes, etc..). Now you see them everywhere but they are called something slightly different from the original brand and are most likely made of cheaper rubber as well and sell for less. Thus in my opinion how the big box stores cater to the “middle to lower class”, why pay more for a “brand name”?. You can always find the latest fashion trends, the ones you see on tv and in magazines at the big boxes stores for less of course, but you have to remember you get what you pay for and I believe that to be true in almost anything you purchase.

3. Identify at least three reasons why exclusivity is valuable? The biggest reason why…...

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