Usainbolt

In: Historical Events

Submitted By and12
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...Nikehad invested in Dong Dan Park to establish more serious and strong community links.Puma has sponsored 16 teams in that Olympics. 2. Discussions Nike, Adidas and Puma all the three brands have very well organized their marketingprograms through all aspects of Integrated marketing communication and leveraged theirbrand image through contracts with athletes, sponsorships/partnerships with teams andplayers of international repute in the field of football, athletics, golf, cycling, sailing etc., and sponsoring mega international events. “Nike and Adidas gear up for Olympic shoewars” This was the news of New York Times published on October 4, 2007. That was a war for Beijing 2008 Olympics. Nike and Adidas are present in China for decades. Usainbolt (Contractual Athlete represented Puma) got 3 gold medals and made 3 world records of being “The fastest man in the world in 100 meters race”. This was a real opportunity for Puma to communicate its brand message as criticised by Wall Street Journal to go formassive print ads, but Puma did not communicate it through TV Commercials in bigmarkets like China, Los Angeles and Jamaica. As stated officially by Adidas that “The deal with Adidas will see the sportswear company receive marketing and licensing rightsto London 2012, providing kit for the British Olympic Association and BritishParalympic Association in Vancouver 2010 and London 2012. In addition, during theGames in 2012, Adidas will provide sportswear to Games Officials,......

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