What Cultural Factors Must U.S. Sports Franchises Overcome to Increase Popularity Abroad?

In: Business and Management

Submitted By busaron
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When researching our question of “What cultural factors must U.S. sports franchises overcome to increase popularity abroad? “And “Why?” you need to see things through the eyes of people from overseas. First how do our sports fit into their lives? , remember some of our sports differ in names. Soccer in the US is generally called football is most of Europe and Asia where as in America Football is a totally different game. This is the problem the NFL has overseas people have traditions set when it comes to soccer and rivalries already exist and these are two cultural factors a U.S. franchise must overcome, not to mention must people overseas don’t like the fact that we decided to call our sport football as the foot isn’t nearly the biggest aspect of the game.
Some of the biggest obstacles are cultural difference. Just because it’s popular here in America doesn’t mean it will be a hit in other countries. There are many cultures abroad, and it’s nearly impossible to predict what all those cultures will enjoy. Market research comes into play heavily when deciding to take our sports overseas.
Years ago US teams were mainly comprised of US athletes. But now as the U.S. sport franchises try and go global they are scouting and recruiting foreign athletes, which makes not only that team but also it might make that sport popular with that country of which these foreign players come from. Just like with any business wanting to go global they have to be willing to adapt to that countries customs and rules, for sports it might mean how they play the sport or the rules of the sport and the overall sportsmanship.
So the biggest thing to understand when taking our sport franchises overseas is to make sure we understand the cultures, manners, customs, values, language, attitudes, and personal communication of these countries.
How can franchises ensure their products are…...

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