Woodland

In: Business and Management

Submitted By 123456789aaa
Words 342
Pages 2
CASE STUDY
SOCIAL MEDIA MARKETING FOR WOOD LAND

Profile
Launched in 1992 by Aero Group, to create an innovative collection of apparel for the outdoor enthusiast, Woodland quickly gained popularity through its unwavering commitment to quality and a growing community. Woodland products are designed to provide enthusiasts with the perfect tools to meet the challenges of nature. Then Woodland tree logo is now synonymous with the adventure lifestyle.
Woodland’s Pro Planet philosophy and community is an endeavor to share their passion for social causes and inspire participation in nature conservation. In keeping with this philosophy, Woodland has always endeavored to make eco-friendly products that minimize harmful environmental impact.

Challenge
Pro Planet is a Woodland initiative to reposition the brand on the social platform. The goal of Pro Planet was to drive consumer connection and encourage meaningful discussions that would lead to “pro- environment” ideas, and drive a positive word of mouth for the brand. To facilitate this, a large level of engagement was absolutely necessary to create affinity for the Woodland brand as well as to educate the target audience. This meant that an awareness-only campaign would fall short. Woodland needed a campaign that would be innovative, interactive and be able to reach and engage a very specific target audience.

The Pro Planet awareness campaign also needed to be precisely targeted. The specific audience chosen by Woodlands comprised young professionals (24-35 yrs) who are highly opinionated, discerning in their choices and always strive to make a positive statement in life. Woodland needed well-connected idea champions who cared for the environment and wanted to make a difference. With these challenges and requirements in mind, several possibilities including TV and print were considered. However their target…...

Similar Documents

With Reference to One Plagioclimax That You Have Studied, Assess the Impact of Human Activity on Plant Succession?

...provides a choice example of a plagioclimax in the UK. The areas where heather moorland is most prominent are the North York Moors, the Pennines and Eastern Scotland. Much of the land where Heather moorland now exists was once covered by deciduous woodland, the UK’s climatic climax, yet humans have had a critical impact on the way in which heather moorland has manifested itself in these areas. One must acknowledge that heather had featured in these areas prior to the suspension of succession. Humans removed deciduous woodland in these areas to make way for farmland as a result of the need to increase food production. By chopping down vast swathes of deciduous woodland, the soil in these areas began to deteriorate without the much needed nutrients associated with the deciduous woodland biome. Heather and other hardier plants such as Bracken, Grasses and Scrub Woodland began to dominate upland areas which had been impacted by humans felling the deciduous woodland in the area. With these upland areas being used for sheep grazing and other forms of farming, young Oak and Ash trees were unable to establish themselves in the poor soil and were otherwise eaten by farm animals, therefore preventing the regeneration of the climax deciduous woodland. Therefore it is fair to conclude that in this sense human beings have had an enormous impact on the plant succession in a number of upland areas across the UK. In addition humans have further stopped the restart of succession in areas......

Words: 604 - Pages: 3

Ecology-Footprint Lab (Vermont)

...Footprint Trap: A Measure of Abundance, Species Richness, and ANOVA Between Mammal Species in Townhouses and Woodland Areas at Saint Michael’s College Dana DiPinto Community Ecology 10-30-12 Lab Abstract In this experiment we hypothesized that the woodland area would have a higher abundance and species richness than the townhouses at Saint Michael’s College due to effects of human interaction. Our testing sites were the woodland area across the street from Saint Michael’s College and the townhouses on the campus. Baited footprint tracking stations were used to record mammal footprints and were collected and replaced daily for two weeks. When the observation period ended all footprints were identified and analyzed. The mammal diversity was measure through abundance, species richness, and a one-way ANOVA test for analysis of variance. After analyzing all data we concluded that there was in fact a higher abundance and species diversity at the woodland site. Also our p-value showed a significant difference in variance at both sites. Our hypothesis that the woodland site would have a higher abundance and species richness was supported by this experiment and the main factor was human......

Words: 2413 - Pages: 10

History

...Week 2 Forums Question --How were eastern woodland Indian societies organized and governed? Self governing tribes called clans. Clan elders and village chiefs enforced customs but lacked spiritual authority. Eastern woodlands people did not believe in ownership of land. Some eastern woodlands people used their women to do the farming. Woodland Indians used the resources of their environment intelligently. The entire population was involved in gathering, growing, and hunting for food, although work was generally divided along gender lines. Men were hunters, fishers, warriors, and toolmakers, while women managed the household, made mats, pots, baskets and clothing, and preserved hides. Women were also the botanists and farmers. In between and around the rest of their duties, they raised the children. Just as in our society today, most Woodland Indian women were working mothers. Generally speaking, men and women in Eastern Woodland Indian society did not spend much of the day together, men did not expect to control women, and both genders were respected for the contributions they made to the sustenance of the entire community. What was the Treaty of Tordisillas and what does this have to do with the Pope? Treaty of Tordesillas , 1494, agreement signed at Tordesillas, Spain, by which Spain and Portugal divided the non-Christian world into two zones of influence. In principle the treaty followed the papal bull issued in 1493 by Pope Alexander VI, which fixed the......

Words: 618 - Pages: 3

Essay

...provides a choice example of a plagioclimax in the UK. The areas where heather moorland is most prominent are the North York Moors, the Pennines and Eastern Scotland. Much of the land where Heather moorland now exists was once covered by deciduous woodland, the UK’s climatic climax, yet humans have had a critical impact on the way in which heather moorland has manifested itself in these areas. One must acknowledge that heather had featured in these areas prior to the suspension of succession. Humans removed deciduous woodland in these areas to make way for farmland as a result of the need to increase food production. By chopping down vast swathes of deciduous woodland, the soil in these areas began to deteriorate without the much needed nutrients associated with the deciduous woodland biome. Heather and other hardier plants such as Bracken, Grasses and Scrub Woodland began to dominate upland areas which had been impacted by humans felling the deciduous woodland in the area. With these upland areas being used for sheep grazing and other forms of farming, young Oak and Ash trees were unable to establish themselves in the poor soil and were otherwise eaten by farm animals, therefore preventing the regeneration of the climax deciduous woodland....

Words: 304 - Pages: 2

What Are Ancient Woodlands, What Makes Them Special and What Methods Would You Use to Age an Area of Woodland to Determine Whether It Is ‘Ancient’?

...Ancient woodland is defined as any woodland which has remained woodland for the last 400 years (since 1600) or more in England, Wales and Northern Ireland (1750 in Scotland). It can either be Ancient semi-natural woodland (ASNWs), plantation on ancient woodland site (PAWS), Restored Ancient Woodland Site (RAWS) or Ancient Woodland Site of unknown category (AWSU). ASNWs refer to ancient woodlands that retain a native tree and shrub cover that has not been planted, although it may have been coppiced or felled and allowed to regenerate naturally. PAWs are ancient woodlands where the original tree cover has been felled and replaced by planting, often with conifers , usually over the last century and are comprised of a canopy cover of more than 50% non-native conifer tree species. RAWs are ancient woodlands that will have gone through a phase when canopy cover will have been more than 50% non-native conifer tree species and now have a canopy cover of more than 50% broadleaf. AWSUs are woodlands which may be any of the above and are predominantly in transition where the existing tree cover is described as shrubs, young trees, felled or ground prepared for planting. Ancient woodlands are particularly important because they are typically exceptionally rich in wildlife including many rare species and habitat and act as reservoirs from which wildlife can spread into new woodland. They preserve the integrity of soil ecological processes and associated biodiversity. They are also an......

Words: 589 - Pages: 3

Test

...potential buyers by posting it in our commercial for sale section. This enables you to: Market your listing for free - no subscription required. Reach a targeted audience - thousands of real estate investors visit our commercial for sale section each month. Promote your listing in great detail - specify the type of property, upload photos, floor plans and much more. B. Owners & Residents B1 Ownership Hide Sousa Robert L Address:23054 Erwin St, Woodland Hills, CA 91367 Source:Assessment Roll Last recorded:1/1/2014 Phone Lookup Link this owner to other properties See who is behind the LLC Add to Address Book Want to reach the owner? See the section below! B2 Building Contacts Hide Contact Details from Permits Issue dateTitleNameAddress Phone number 5/12/2011 Applicant Bob Sousa Owner-Builder 23054 Erwin St Woodland Hills, CA (818) 424-1417 5/12/2011 Contractor Owner-Builder 23054 Erwin St Woodland Hills, CA n/a 5/12/2011 Applicant Bob Sousa n/a 5/12/2011 Owner Sousa Robert L Tr Woodland Hills, CA 91367 n/a See our dedicated Permit section for details on all filed permits. C. Sales & Value C1 Title Documents Hide DateDocumentAmountParty 1Party 2Link to doc 11/29/2011 Deed (#20111610269) $0 Sousa Living Trust Sousa Robert L Trustee Sousa Robert L i 3/30/2010 Deed (#20100428844) $0 n/a Sousa,Robert L Tr i C2 Sales History Hide Sale dateSale priceTypeGrantorGranteeLink to docDetails 11/29/2011 $0 Deed Sousa Living Trust Sousa...

Words: 2317 - Pages: 10

Communication

...Visiting Mukuvisi Beautiful scenery and well cut paths make visiting Mukivisi Woodland a pleasure for the entire family. Learn more about what is available at the Woodland by also looking at our Events and FAQs page. Hope to see you soon! Opening hours are 8am to 5pm every day of the year. Admission - Weekends and Public Holidays * Pensioners over 65 years: free Adults: 4 USD Children 5 to 12 years old: 3 USD Children 0 to 4 years old: free Church groups: 10 people for the admission price of 8 Activities at the Woodland * Bird Park Entrance: * Adults: 1 USD Child 5-12 years: 0.50 USD * Horseback safaris: * Adults: 12 USD Child 5-12 years: 10 USD Child 0-4, riding with adult: 5 USD * Walking Safari with guide: * Adults and children: 6 USD per person. * Bird Walk with guide in Animal Reserve: * Adults and children: 20 USD per person. * Bike Ride or walk (without guide): * Adults and children: 5 USD per person. * Weekend Pony Ride: * children: 2 USD. * Conference and Functions: * Rondavel hire - individual party: 60 USD + entry fees per person Electricity: 5 USD Photographer for special functions: 20 USD * * Special bird walks: 20 USD per person for a three hour birding experience. 10 USD for each additional hour. * Braai stand hire: 3 USD Charcoal per bag: 7 USD Wood per bundle: 3 USD * Bush Camps for children: These are ideal for up to 30 Grade 7......

Words: 461 - Pages: 2

Sampling Tech

...in line with this information. A systematic approach can still be used by asking every fifth person. B. Stratified random sampling A wide range of data and fieldwork situations can lend themselves to this approach - wherever there are two study areas being compared, for example two woodlands, river catchments, rock types or a population with sub-sets of known size, for example woodland with distinctly different habitats. Random point, line or area techniques can be used as long as the number of measurements taken is in proportion to the size of the whole. For example: if an area of woodland was the study site, there would likely be different types of habitat (sub-sets) within it. Random sampling may altogether ‘miss' one or more of these. Stratified sampling would take into account the proportional area of each habitat type within the woodland and then each could be sampled accordingly; if 20 samples were to be taken in the woodland as a whole, and it was found that a shrubby clearing accounted for 10% of the total area, two samples would need to be taken within the clearing. The sample points could still be identified randomly (A) or systematically (B) within each separate area of woodland. Figure three: A diagram highlighting the benefits of using stratified random sampling and stratified systemic sampling within certain fieldwork sites. Advantages and disadvantages of stratified sampling Advantages: • It can be used with random or systematic sampling, and with......

Words: 1366 - Pages: 6

Temperate Deciduous Woodland

...Temperate Deciduous Woodland Biome Deciduous tree: a tree that sheds its leaves in the autumn months, when water supply is limited. By losing its leaves, trees will prevent water loss through transpiration. Also they will have more energy to grow upwards, to reach the limited amounts of sunlight in the winter, instead of through photosynthesis. The leaves of deciduous trees are broad and thin so that there is a larger surface area for maximum photosynthesis in the summer when there are long days of sunlight.. Temperate deciduous woodland areas are located in the climatic climax of countries with temperate climates, for example the UK. In the UK the climate in the summer is between 15°C and 20°C, whereas in the winter temperatures rarely fall below 0°C. There is around 1000 to 1500mm of rainfall each year. An example of temperate deciduous woodland is Salcey Forest, UK. The climate of a temperate biome is between 15°C and 25°C in the summer but between 0°C and 5°C in the winter. There is rainfall all year round, with between 500 and 1500mm a year. This climate allows deciduous woodlands to develop as they shed their leaves in the winter when temperatures are lower, so they conserve their energy, allowing them to grow upwards rather than photosynthesise. Dynamic equilibrium: is when the diversity of species/vegetation is balanced with the abiotic factors of the environment, eg. climate and soil. An ecosystem is in dynamic equilibrium with its environment when it is in......

Words: 732 - Pages: 3

Explain the Process of Suburbanisation and Describe Its Effects.

...urban sprawl often occurs due to urban push factors pulling people away from the CBD and inner city towards the suburbs. These push factors include cheaper land meaning both business and families can have bigger homes and premises. Abundance of cheaper land also means that homes are not as crowded as when compared to those within the inner city and CBD. Suburbs also have better schools, a safer feel and have larger open spaces. This means that many suburbs can be ideal for families. In addition suburbs often are very well connected to the rest of the city resulting in suburbs being ideal for commuting. All of the aforementioned factors can be witnessed within the megacity of LA with suburbs such as woodland hills having large houses situated on green leafy streets. In addition woodland hills also has the warner center which is a large shopping center situated within the suburb. This large shopping center means that for many of the residents there is often no need for them to travel into the center of the city. This has an effect on the city whereby a donut city begins to occur. Donut cities are where the center of a city such as Los Angeles began to decline leading to dereliction and concentrations of poor within the inner city. This means that segregation of rich and poor occurs. as well as donut cities suburban sprawl and suburbanization mean more cars have to use the road networks this results in greater pollution. With cities such as LA having around 10 million car......

Words: 480 - Pages: 2

Mediterranean Scrub Biome Paper

...MEDITERRANEAN SCRUB Mediterranean forests, woodlands, and scrub biome, as defined by the World Wildlife Federation, is known for dry summers and rainy winters. Summers are typically hot in low-lying inland locations but can be cool near colder seas and oceans. Winters are typically mild to cool in low-lying locations but can be cold in inland and higher locations. The Mediterranean forests, woodlands, and scrub biome occurs in the world's five Mediterranean climate zones, on the west coast of continents in the mid-latitudes, the Mediterranean Basin, Chilean Mattoral,  California chaparral and woodlands ecoregion of California and the Baja California Peninsula, Western Cape of South Africa, and last but not least the Southwest Australia corner area. These regions are home to a great amount diversity of habbitats and species. Vegetation types range from forests to woodlands, savannas, shrublands, and grasslands; landscapes are common, where differing vegetation types are interleaved with one another in complicated patterns created by modifications in soil, exposure to wind and sun, and fire history. Much of the woody vegetation in Mediterranean-climate regions is sclerophyll, which means 'hard-leaved' in Greek. Sclerophyll vegetation generally has small, dark leaves covered with a waxy outer skin to retain moisture in the dry summer months. All these ecoregions are extremely distinctive, harboring 10% of the Earth's plant species. This is equivalent to about 40% of...

Words: 1792 - Pages: 8

Discuss the Relative Importance of Physical and Human Factors in Accounting for Changes to Vegetation over Time Within Ecosystems in the British Isles

...the following sere which invaded and colonised the area. They produced humus from leaf fall which provided nutrients for the soil through nutrient recycling and encouraged new growth of the sere. The last sere is the larger trees which are oak and ash which dominate the area and shade out smaller trees. This sere is the climax community in that it is stable and no further succession happens after. The climax community is the deciduous woodland biome we know today. The main characteristics include the location in which they are found, which is in temperate maritime climate such as the UK with four distinct seasons: spring, summer, autumn and winter. The average temperature in the British Isles is 10oC which is the optimum temperature for a temperate deciduous woodland and rainfall is between 30 and 60 inches. Deciduous trees are physically adapted to the climate of the British Isles. A prime example of a deciduous woodland is the New Forest which is situated in the south east of the UK in Hampshire. It has a total area of 17325ha of woodland. It has a variety of deciduous trees for instances maple, beech and oak. The New Forest is dormant during the winter months due to the cold weather. It is too cold for the trees to protect their leaves from freezing so they lose them. By losing their leaves, trees are able to conserve water loss through transpiration. Most animals hibernate during the winter months to protect themselves against he cold and reduce their need for food.......

Words: 1279 - Pages: 6

Consumer Behavior Analysis of Woodland Shoes

...Analysis of “Woodland Shoes” | | Submitted to:Farhan FaruquiSenior Lecturer,Department of Business Administration,East West University, Dhaka.Submitted by: Name | ID | Arafat Rauf | 2009-2-10-345 | MKT 410Section: 1Summer: 2011Date of Submission:3rd August 2011 | | Table of content | | | | | | | | | | | | | | | | | | Introduction Origin of the report: This report is prepared with the respect to three month course of Consumer Behavior. We are assigned to prepare a term paper on “Consumer Behavior analysis of Woodland Shoes”, by our honorable course instructor Md Farhan Faruqui. Our task is to make a survey on Woodland Shoes, and complete a study that covers all the important aspect of Consumer Behavior. Objective of the study: Literature Review: This report has been prepared having a considerable number of objectives in front of us. Some of the objective can be mentioned as: * To apply our knowledge that we gathered from “Consumer Behavior” course, practically in preparing the term paper. * To provide an overview of “Woodland Shoes”. * To measure the possible business value of “Woodland Shoes” in Bangladesh. * To measure the feasibility of “Woodland Shoes” in Bangladesh. * To give some possible recommendations for “Woodland Shoes”. Scope of the study: This term paper is made on the basis of what people think about “Woodland Shoes”. For this we conducted a comprehensive survey on Woodland Shoe......

Words: 2432 - Pages: 10

Rsabg Field Trip Paper

...California itself has five major biomes, some of which can be found at RSABG. Four of them are in the California floristic province and the fifth is in both the Great Basin and the Sonoran floristic province. Each of which contains many different types of communities in them. The California floristic province has the coniferous forest biome, the oak woodland biome, the grassland and marshland biome, and the chaparral and coastal sage scrub biome. The Great Basin and Sonoran floristic province has the desert scrublands and woodlands biome. All of the five biomes (Map #2) in California have different climates. The Coniferous forest is highland with a cool or warm Mediterranean, while the Oak woodlands is semi-arid, but also has a cool or warm Mediterranean. The Chaparral and coastal sage biome is very similar to the Grasslands and marshland biome in that they both semi-arid, but the chaparral also has a warm Mediterranean. The Desert scrublands and woodlands depending on which province it is found in are either semi-arid or arid. The fan palm oasis (Picture #2) is found within the desert woodlands portion of the desert scrublands and woodlands biome. They are found in areas where springs often bring water to the surface. They are most often seen in areas of the Sonoran and Mojave deserts along fault line springs. Hot, dry summers and cool, moist winters are characteristic of the climate where the plants originate. Redwood trees are located in the California floristic......

Words: 1509 - Pages: 7

North American Civilization

...Mississippian peoples. I begin with an overview of the cultural chronology of the Mississippi valley and then turn to the archaeologists, their discoveries, and their projects. The chapter ends with some notes on the theoretical framework of this book. The rest of the book examines the economic, social, religious, and political underpinnings of the Mississippian world. Time and place At AD 900, a diverse array of peoples lived along the Mississippi River and its tributaries large and small. Most were living what archaeologists gener- ally refer to as “Woodland” cultural traditions. The people lived these tra- ditions to the extent that they actively incorporated remembrances of their forebears into their own cultural creations and daily practices. But change was also a part of these lived traditions. In the centuries leading up to the day that Hernando de Soto’s army crossed the cypress-lined Mississippi in 1541, populations had segmented, recombined, and migrated into or out of regions where native governments had arisen or fallen. Mississippi valley archaeologists track their movements and the passage of......

Words: 3867 - Pages: 16