will not go away when the headlines do. Mitigating the effects on brand and reputation will take, I estimate, three to ﬁve years. Flayton’s has a long road ahead (Lee, 2010).
Kranacher, M., Riley, R. A., & Wells, J.T. (2011). Forensic Accounting and Fraud Examination. Hoboken, NJ: Courier Westford.
Burke Kappler is an attorney in the FTC s Bureau of Consumer Protection who specializes in data security investigations and enforcement. October 2007. Retrieve from: http://business.ftc
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