Integrated Marketing Communication
very competitive with the presence of those largest global players. They are L’Oreal, Unilever, Procter & Gamble, Johnson & Johnson, Avon, Shiseido, Estee Lauder, Revlon, Mary Kay and Max Factor. (Drug & Cosmetic Industry, 2000).
2.0 Behaviour analysis
Consumers may choose products that can be used to express consumer personality, social status or to fulfil their internal psychological needs. Everybody is motivated by needs and wants to attain their desired goals
Words: 1804 - Pages: 8