appearance, success and, high social status are attached to ownership. Spinning off of the popular 2011 Volkswagen Passat commercial, which features Darth Vader, along with a debate between characters from Star Wars, spreads their message to fans of the movie. Choosing a classic song guarantees recurrent thoughts of the commercial. Volkswagen connects with the audience in multiple ways, such as; most people want to lose weight, and like dogs, music, success, and Star Wars.
Driving the new Volkswagen
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