Anita Roddick

  • Anita Norris

    Use this tool as an effective way to identify the merits (PROS) and the drawbacks or costs (CONS) of alternatives. More then a simple pros/cons evaluation, this tool forces you to look at ways of ''FIXING” the CONS - resulting in a final 'picture' of the merits and costs (costs = the fixes,  along with the cons you can't fix) for a particular alternative.  This is a good technique to use when you have only a couple of alternatives to consider. This tool is also good to use when you have identified

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  • Anita Roddick

    The life of Anita Roddick Business Leader and Entrepreneur Assignment 2 Professor Andrew McLeod Business 302 February 26, 2012 Abstract Anita Roddick was a successful business woman from Littlehampton, England. She was born in Littlehampton in 1942 as the child of an Italian immigrant couple in an English seaside town. She started the Body Shop in 1976 simply to create a livelihood for herself and her two daughters, while her husband, Gordon, was trekking across the America. She made

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  • Researching Fashion

    Fashion | | Samantha Wroe | 1207555 | Primary Research Question How does Topshop, the world’s most influential high street fashion brand research and use different researching methods to market their brand and products? Introduction Anita Roddick of The Body Shop, said that ‘market research is like looking in the rear view mirror of a speeding car’. Market research is one of the most important business strategy’s to any fashion brand or retailor. It is the initial task that a fashion

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  • Evaluation and Expansion of the Body Shop

    marketing communications, they prefer to express their brand values, rather than their product range. To this day, The Body Shop does not have an advertising nor marketing department at their head office. Instead however, the brand uses publicity. Anita Roddick generated millions as a result of her relationship with the press, who found The Body Shop’s unique outlook to be compelling. The most recent communication strategy (October 2011) was an online poll, whereby customers were asked for their

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  • The Body Shop

    social conscience”. - Anita Roddick (1991) 2 ANITA RODDICK STEPPED DOWN AS THE BODY SHOP CHAIRPERSON February 2002, the founder of one of the biggest cosmetics companies in the world, Anita Roddick (Anita) stepped down as the chairperson of the Body Shop along with husband Gordon Roddick (Gordon), who was a co-chair along with her. A number of controversies in the mid and end 1990’s had badly affected the company’s image as doing “business with a human face” as opined by Anita in the quote given

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  • The Body Shop

    West Sussex, England, was founded in 1976 by Anita Roddick and is now part of the L'Oréal corporate group. History In 1970, Anita Roddick (then Anita Perilli) visited "The Body Shop" housed in a car repair garage in Berkeley, California selling naturally-scented soaps and lotions called The Body Shop. The shop run by Peggy Short and Jane Saunders used natural ingredients, and helped to employ and train immigrant women. Six years later, in 1976, Roddick opened a similar shop in the UK, using the

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  • The Body Shop

    BODY SHOP DAN VELAZQUEZ Anita Roddick, founder of The Body Shop (TBS), was an eccentric business leader and advocate of participating in moral leadership at the corporate level. Roddick not only established a lasting set of core values for TBS, but also helped set a precedent for the Corporate Social Responsibility (CSR) i initiatives now widely practiced by many international corporations. Bartlett and Ghoshal succinctly summarize the philosophy that Roddick embedded within TBS ii. In more

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  • Anita Roddick

    Anita Roddick created the body shop in 1976 with the objective of opening an environmentally conscious cosmetic store. Today, the Body Shop (BS) has grown from being a single “hippie” store in England to a multinational company with over 2265 stores in 50 countries enjoying sales of £820,000 in 2006/2007 period. (mintel 2006) People say that “one person cannot make a difference” but Anita Roddick proved it wrong by sticking to here ideals and ideas of doing business. This extract from the Body Shop’s

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  • The Body Shop

    Explain the relevance of the Marketing Concept to the 21st Century business of your choice? This essay will explain the relevance of the Marketing Concept to the 21st century business the Body Shop International plc. As well this will observe how Anita Roddick successfully adapted marketing concept to the Body Shop by creating satisfied happy customers and company goal achievement. There have been a growing number of companies over the years which influenced the increasing density of the business, different

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  • Woman in Business

    themselves. My favorite example is Anita Roddick, the founder of worldwide company “The Body Shop”. Her story is very interesting. Anita never thought about a life as a businesswoman. When she left school, she studied to be a teacher and then decided to travel. She visited many countries, including Tahiti, Australia and South Africa. Later she got married with the writer Gordon Roddick. As they didn’t have much money, they decided to run their own business. Anita thought about the kind of business

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  • The Body Shop

    1. The Body Shop History The Body Shop was founded in 1976 by Anita Roddick, selling natural soap and lotion products, in Brighton, UK (Van, Nijhof and Jeurissen, 2009), She was inspired to set up the shop after seeing a store called ‘The Body Shop’ in Berkeley, California, USA, that sold cosmetic like shampoos, lotions and body creams (Purkayastha, 2006). Also, having worked as a United Nations researcher in the 1960s, Anita was aware that men and women in Africa, Asia and Australia used locally

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  • From the Anita Hill Scandal to the Technology Revolution: the Reagan/Bush Years

    From the Anita Hill Scandal to the Technology Revolution: The Reagan/Bush Years Sonya Frazier HIST101-1403B-04: Modern American History: 1950 to the 21st Century Colorado Technical University From the Anita Hill Scandal to the Technology Revolution: The Reagan/Bush Years “The real problem is not whether machines think but whether men do

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  • Company Social Responsibilities

    countries, compared to its products. From the view on the history of Body Shop, Anita Roddick and her husband Gordon Roddick were enthused to company a beauty products store after seeing a store called ‘The Body Shop’ in Berkeley, California during their visit to United States in 1970. The shop sold cosmetics products ranging from shampoos, lotions, and body creams in small plastic containers. On the 27 March 1976, Anita and Gordon opened a copycat version at 22 Kensington Gardens, Brighton, England

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  • The Csr of Body Shop

    CSR of the Body Shop The Body Shop International PLC, known as The Body Shop, is one of the largest cosmetic franchises in the world, which was founded in 1976 by Anita Roddick and is now part owned by L’Oreal. They are known for selling natural beauty products inspired by nature. It has a range consisting of 1,200 products, including cosmetics and make-up. The Body Shop is a good example of a business that has a very strong sense of Corporate Social Responsibility. They promote their business and

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  • Study

    Shop, has a range consisting of 1,200 products, including cosmetics and make-up in its 2,500 franchised stores in 60 countries. The company, which has its international headquarters in Littlehampton, West Sussex, England, was founded in 1976 by Anita Roddick and is now part owned by L'Oréal.From its first launch in the UK in 1976, The Body Shop experienced rapid growth, expanding at a rate of 50 percent annually. The Western Malaysian operation includes more than 64 stores and is operated by a The

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  • Corporate Social Responsibility

    Social Responsibility states, “The job of the business is to create wealth for shareholders.” Free Market followers see CSR as an insufficient use of resources which prevents businesses from increasing earnings at their highest potential. Dame Anita Roddick, a proponent of CSR, believes corporations should operate and exist for “the public good, not for private greed.” However, the unyielding fact remains that corporations exist to generate revenue. To be blunt, charities and philanthropic organizations

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  • The Body Shop

    manufacturer-retailers in the world in the by the 1990’s. By the late 1990’s the company annual revenue growth rate of 20% slowed to approximately 8% due to new entrants and intense competition. Due to the lack of financial experience from founder Anita Roddick, the organizations growth expansion was too rapid and forced sales, margin and stock prices to decline. The brand image was diluted by saturating the market and establishing a franchise to every suburban shopping mall and street corners.

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  • Event Management

    5.1 Company Background  Founded in 1976 by activist Dame Anita Roddick, “The company combines activism with marketing, encouraging women to focus on self-esteem as well as social and environmental causes” (The Body Shop). The Body Shop boast sits natural and eco-friendly line of skin and hair care products. Line of goods includes: body powder, bath and shower gel, candles, sponges, massages oils, fragrances, soaps and more. Purchased by L’Oreal in June 2006, The Body Shop cur-rently operates

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  • Ms Anita Yvonne Compton (London)

    The Lord was in the still small voice - 1 Kings 19:12. In what other ways might we hear The Lord speaking? This overview considers the question set, possible ways to interpret it and the need to frame it within an Anglican course context that itself reflects rich, diverse practices of praising, listening to and hearing God. The title of this essay refers to Elijah’s two mountain top experiences on Carmel and Horeb that depict how God speaks in contrasting ways; through spectacular events and

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  • The Body Shop International

    Student 5010 South Robertson St. New Orleans, Louisiana 70115 (908)-752-2924 January 20, 2015 Anita Roddick, Founder: The Body shop International PLC 2001 Re: Case C: Chapter 8: The Body Shop International: An Introduction to Financial Modeling, Years 1 – 3 Observed Value of The Body Shop International as of February 28, 2004 = 2,000,000 GBP Dear Mrs. Roddick: As you requested, I have forecasted pro-forma statements and ratio analysis factors of The Body Shop International

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  • Case Corporate Philanthroper

    intrigued me due to the fact that they hold their self at a high accountability not only to the community around them but the world as a whole. Anita Roddick, human activist and founder of Body Shop said “The business of business should not be about money, it should be about responsibility. It should be about public good not private greed.”[2] Anita Roddick died in 2007 but Body Shop has continued to uphold her vision in there everyday business practices. To quote their website “people are the heart

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  • Miss

    Responsibility Economic, legal, ethical, and philanthropic expectation placed on organisation by society at any given time. CSR – Carroll and Buschholtz 2002 http://scholar.google.com/citations?user=qMalUAcAAAAJ&hl=en7 The Body Shop Anita Roddick We believe that CSR is fundamental to the success of a business. We motion that all businesses should incorporate CSR within their business. For example, The Body Shop incorporates a strong CSR throughout their business. Incorporating aspects

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  • Fob Questions

    certainly use local entrepreneurs—or even family members—some higher profile (and rather colorful) entrepreneurs include: Jeff Bezos, founder of Amazon; Debbi Fields, founder of Mrs. Fields Cookies; Richard Branson, founder of the Virgin Group; Anita Roddick, founder of The Body Shop; and Vishal Gondal, founder of Indiagames. If you were an entrepreneur, what approach do you think would be most effective for you? Why? 4. Brainstorm a list of industries that the Internet has transformed

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  • Anita

    The uk What’s the difference between the United Kingdom and Great Britain? * The difference between the united kingdom and Great Britain is that Great britain only consist of England, Scotland and Wales. But the united kingdome consist by England, Wales, Scotland and northern lreland. You could say that the only difference is that Northern ireland is inclouded in The united kingdom and its not in the Great britain. What’s the name of the Flag of the United Kingdom? * Union Jack Why

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  • Brand Audit

    19 2 "The business of business should not just be about money, it should be about responsibility. It should be about public good, not private greed." Dame Anita Roddick. Human Rights Activist. Founder of The Body Shop 1. ANALYSIS OF THE BODY SHOP 1.1 Introduction The Body Shop was started by Dame Anita Lucia Roddick on 26 March 1976 in Brighton, England. The Body Shop is the first company to take into consideration environmental issues by using the natural ingredients in their

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  • Written Case Analysis

    International PLC 2001: An Introduction to Financial Modeling Written Case Analysis Mitchell Bredberg-(12205176) Mitchell Sovis-(12156556) Jake Rux-(12159615) Zach Dorer-(12171436) Finance 465-001 11/10/15 I. Executive Summary Anita Roddick was the founder of The Body Shop International PLC. Despite growing a successful business, the company recently ran downhill after losing revenue growth starting in the late 1990s. One of the major problems was intense competition. This unexpected

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  • Rescue by Anita Shreve

    Rescue By Anita Shreve Moshe Bloorian English 12-53 [2167] 2nd Draft Professor Chadwick Question # 1 27 May, 2014 Moshe Bloorian 1 Though the

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  • Body Shop International Case Study

    Dame Anita Roddick deserves the praises for her exemplary performance as an entrepreneur. But based on the problem stated above, the business strong desire to fulfill their philosophy, which is to commit to their social responsibility rather than to give emphasis on their profitability, serves as cause to difficulty in adapting the changes in market. VII. RECOMMENDATION TIME FRAME ACTIVITIES PERSONAL RESPONSIBLE 1st Year Seek knowledge about the values and needs of new market Anita Roddick

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  • Body Shop

    The Body Shop International Case Study The Creator- When one read the words The Body Shop one would think of working on cars. Not for Mrs. Anita Roddick, she thought of The Body Shop as a way to give women what they had been looking for in cosmetics. Mrs. Anita Roddick was born in England in 1942, to Italian immigrants. She was a human rights activist and an environmental campaigner; she was also the founder The Body Shop. The Body Shop was a cosmetics company that produces and sold beauty products

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  • Body Shop

    natural ingredients. Within 14 years, the company expanded into 39 countries, with over 1200 lines of products today. The founder, Anita Roddick, was known as an avid social activist and she largely promotes and supports causes such as ending animal testing In 2006, The Body Shop was bought by L’Oréal SA for £652m. The Body Shop- Managing Public Relations Anita Roddick was quick to recognise that there was a market for natural-based skin products that were free from chemicals and were not tested

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  • Video Case Study

    organizations need  continually to consider  the designs of their organization? What may be the consequences of a good or bad design for  a specific organization? Personal Products Company  Body Shop www.thebodyshop.com Founded in 1976 by Anita Roddick, The Body Shop International plc, known as The Body Shop,  has 2,400 stores in 61 countries, and is the second largest cosmetic franchise in the world. The  Body Shop is headquartered in England and is now part of the L'Oréal corporate group. The 

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  • Poverty

    into poverty more seriously. To resolve the problem of poverty, Bono and Anita Roddick who are famous persons use their influence and methods severally. Bono calls others together to establish an organization, and their target is to eradicate poverty. They say that using foreign aids transparently, helping nations eliminate debts and fighting against AIDS are the main ways of the war on poverty. Similarly, Anita Roddick utilizes her business-The Body Shop to help destitute people from rural communities

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  • The Body Shop and the Role of Design in Retail Branding

    listed by Interbrand as 28 in a global brand league table in 1997, and voted the second most trusted brand in the UK by the Consumers Association in 1999 (The Body Shop, 1999). In large part, The Body Shop’s success has been due to its Founder, Anita Roddick, and her focus on ethical consumption and social issues which resulted in clearly differentiated toiletries and cosmetics products. Such vision and commitment to corporate values have formed the essential core of the brand. The aim of this paper

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  • Entrepreneurs

    landed in New York City. This project left him poor and penniless, and in debt. Today with Thomas Edison electrical invention we now have the ability to have electricity to turn appliances on and off like dishwasher, washers and dryers. According to Anita Ruddick, founder of the hugely successful fair trade outlet The Body Shop’ said, “Nobody talks of entrepreneurship as survival, but that’s exactly what it is and what nurtures creative thinking. Innovation plays a large role in the study of entrepreneurship

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  • Re: Week 4 Discussion 2

    operate a business” who are known as entrepreneurs. (Kurtz, 2010 p.182). In this assignment, we will analyze the different leadership styles of the well know entrepreneurs, Thomas Edison who was an American scientist, inventor, and entrepreneur, and Anita Roddick who is the founder of The Body Shop and encourages social responsibility in a number of facets. In addition, we are going to discuss the major business principles these entrepreneurs used to achieve their goals. Presently, entrepreneurship has

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  • Anita Norris Model Management

    preferences for standards. With cultural diversification of the Western world, ethnic diversity is becoming an important factor for all people in the modeling industry. Moreover, various races and backgrounds are becoming progressively noticeable. Anita Norris needs to be aware of the changing demographic trends in the modeling industry Technological Factors With the internet and digital technology, global networks of scouts and agencies have unlimited access to clients and models around

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  • Test

    Q1.Why is forecasting important: Anita Roddick the founder of the Body Shop International was forced to step-down from the CEO position because of the lack of revenue growth. The fresh management team, assembled by the new CEO Patrick Gournay, was able to increase revenue by 13% in their first year. However, in their attempt to grow the revenue, they lost 21% in their pretax profit. The major reason this occurred was because of a lack of forecasting through the financial modeling. Financial

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  • Entrepreneurial Leadership

    (schwabfound). Anita Roddick is the founder of the Body Shop. From a single shop opening in Brighton in 1976 has sprung hundreds of franchises throughout the world. Anita sees the responsibility of business as being supportive to the community both locally and globally. Anita Roddick is a Transformational leader. The Body Shop’s Mission Statement sets out a dedication to the pursuit of social and environmental change. The shops and products help communicate human rights and environmental issues. Anita Roddick

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  • Case Study

    The Body Shop International Plc 2001 The Body Shop was one of the fastest growing manufacturer- retailers in the late 1990s. However, throughout the years, they failed to maintain its brand image by becoming something of a mass-market line. Anita Roddick, the shops founder and Patrick Gournay, CEO are looking for assistance in short and long-term planning for The Body Shop. The goal is to yield practical insights while being straightforward. To get started, we assumed the growth rate for sales

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  • Entrepreneurship

    to them and when they look up, they are successful, admired, and highly respected. Dame Anita Roddick is a pure example of passion pays off Dame Anita Roddick took her love for the environment and social responsibility to another level. She came from selling natural body products to make a livihood for her and her children to a $16 billion company. The leadership style that best describes Dame Anita Roddick is transformational. She gives an example of how things can be different by walking the

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  • Entrepreneurial Leadership

    profit-oriented entrepreneurial approach is choosing how to use human and natural resources; investing in equipment, machinery, and buildings; and forming partnerships with other firms. These are economic decisions all businesses organizations make. Anita Roddick, founder of The Body Shop, develops and markets natural cosmetic products. In addition to developing and selling natural cosmetics, she advocates community trade, human rights, and animal protection. Anita’s leadership style focuses on ethical

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  • Entrepreneurial Leadership

    seize opportunities. Anita Roddick is an amazing activist and business woman. Everything she puts her mind to, she goes out and gets it without any hesitation and she goes all out with it. Anita started The Body Shop in 1976 with stuff she found in her garage. She started small and eventually the business expanded to the public. Anita stated that nobody talks about entrepreneurship, but that’s exactly what it is and what nurtures creative thinking (Roddick, para. 2). Anita was very passionate about

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  • It Management

    Church of Scientology requesting Google to stop linking to a Norwegian anti-Scientology site called Operation Clambake. (McHugh, Josh, Google vs Evil, Wired, 2002) 2. Anita Roddick, the outspoken British founder of the Body Shop, blasting Google in her blog for yanking a text ad for her site. Google's explanation: Roddick had called actor John Malkovich a "vomitus worm" in her blog, violating a Google policy against accepting ads for sites that are "anti-" anything. (Vise, David and Malseed

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  • Leadership

    them and when they look up, they are successful, admired, and highly respected. Dame Anita Roddick is a pure example of passion pays off Dame Anita Roddick took her love for the environment and social responsibility to another level. She came from selling natural body products to make a livihood for her and her children to a $16 billion company. The leadership style that best describes Dame Anita Roddick is transformational. She gives an example of how things can be different by walking the

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  • Body Shop Case

    customers stood by which was the reason their success. Legal- the Body Shop avoided animal testing and used all natural ingredients to avoid any lawsuits. They knew the products were safe since people have been using them for years. Ethical- Anita Roddick, owner of The Body Shop, reflected her personal ethical beliefs into her work. She was against animal testing and made a great effort to make sure her company and the suppliers also felt the same way. She also wanted her employees to fit a certain

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  • Entrepreneurial Leadership

    globalization environment. He is making a positive impact by providing a free pair of shoes to the children, people, and families in a less developed country for every pair that are bought across the globe. Anita Roddick was trying to serve her family and ended up serving the world. In 1976, “When Anita Roddick opened her first Body Shop, she didn't expect to get rich; she just hoped to survive. Her plan was disarmingly simple, she would create a line of cosmetics from natural ingredients and rather than

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  • Essay on Dame Anita Roddick

    Dame Anita Roddick and The Body Shop: Getting Started The daughter of Italian immigrants born and raised in the UK, Anita Perella began developing her legendary work ethic and keen business sense at an early age as she and her siblings worked tirelessly in her parent’s café as children. It was very common in those days for immigrant children to labor as hard as (if not harder) than their adult counterparts and Anita was no exception. She was a hard worker but also garnered a reputation for being

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  • Entrepreneural Leadership

    categories: 1. Profit oriented. 2. Social responsibility oriented Anita Roddick founder of “ The Body Shop “ developed and markets natural cosmetic products in addition to developing and selling natural cosmetics, she advocates community trade, human rights and animal protection ( 1943 – 2007 ). She used phrases such as (Be daring, be first, be different and be good because you can or no one will notice. Ms. Roddick built a billion dollar empire and she stated that “One more business has the

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  • Lo'Real Brandstorm'12

    in 1976 that Dame Anita Roddick began to write the fabulous history of The Body Shop from a small boutique in Brighton, UK, starting out with a simple but totally new idea: ‘companies have the power to change the world’. Today, with sales of more than £1bn, The Body Shop brings innovative products and ground breaking values campaigns to customers all around the world. The Body Shop Values The five core Values of The Body Shop are as relevant today as they were when Anita Roddick first set them out:

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  • Gegdg

    . Franz Diaz B.S. Entrep 4 Business Policy Body Shop Case Summary The Body Shop case is an interesting case study into the miscommunication of owners and stockholder interests with regard to financial conditions. Anita Roddick, the founder of The Body Shop had no financial experience and thought that all she needed to do was expand her business and the financing would take shape as she developed her business. While Anita’s product concept of a natural skin-care line was good;

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