Apple Market Segmentation

  • Market Segmentation

    Target Market Example: Livescribe 2GB Pulse Smart Pen Consider the smart pen product shown in Figure 1. Figure 1. Livescribe 2GB Pulse Smart Pen. The product description from the manufacturer is presented below. Capture Everything The Pulse smart pen records audio and links it what you write. Missed something? Tap on your notes or drawings with the tip of your Pulse smart pen to hear what was said while you were writing. No Need to Lug the Laptop The Pulse smart pen automatically captures

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  • Market Segmentation

    Business knows that they cannot appeal to all buyers in their markets or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered and too varied in their needs and buying practices. Hence, many companies today are smartly moving away from mass marketing into target marketing in which they identify market segments, selecting one or more market to enter and developing products and marketing mixes tailored to each market. Example of companies that had successfully implemented

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  • Market Segmentation of Haagen-Dazs

    3.1 Market Segmentation Market segmentation refers to the process of dividing a market into a smaller group of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. The marketers of Haagen-Dazs in Malaysia have tried different market segmentation variables to find out the best method to market structure. The characteristics that used are geographic and demographic. 3.1.1 Geographic Segmentation Geographic segmentation divides the

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  • Market Segmentation

    nt4.0 Market Analysis Summary There are various economic forces that affect apparel retailers. Consumer confidence is the most important; people don't shop when they are not feeling good. Unemployment also has an effect, in that fewer women out in the workforce means less disposable income for high-end quality clothing. Thus, the large discounters (Target, Sears and Wal*Mart) are now working with top designers to bring designer apparel to the masses. Although they can't compete on quality, their

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  • Market Segmentation

    Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and applications for the relevant goods and services. Depending on the specific characteristics of the product, these subsets may be divided by criteria such as age and gender, or other distinctions, like location or income. Marketing campaigns can then be designed and implemented to target these specific customer segments. Why Segment? One of the main reasons

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  • Market Segmentation

    Segmentation, targeting and positioning are interrelated activities, which are important to achieving a successful marketing mix. Discuss these concepts in theory and give practical example of how they can be applied to one industry of your choice. Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs, and then be designed and implemented to target these specific customer segments, addressing needs or desires that

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  • Market Segmentation

    1. GOOGLE MARKET SEGMENTATION a) Geographic Dimensions Highly diverse users as the internet is a universal tool • More than half of the Google search results are delivered to users outside of the United States • Google search and the range of its products are available in 140 countries • The top 15 countries measures as a percentage of population that uses Google area United States (31.49%) followed by India (13.69%), Brazil (5.3%) United Kingdom (3.88%), Canada (2.46%), Germany (2.2%)

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  • Market Segmentation

    Market Segmentation The Reference for Business Encyclopedia defines market segmentation as the science of dividing an overall market into key customer subsets, or segments, whose members share similar characteristics and needs. I feel that www.yankelovich.com is a very good example of market segmentation. You can tell as soon as you enter their website that some marketing research has been done in or to provides this company with a clear direction on which group or groups represent the best their

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  • Market Segmentation

    ------------------------------------------------- Market Segmentation Market segmentation refers to the process of dividing your marketplace into different areas to help you use different strategies to reach different customers. For example, instead of trying to appeal to all of the people in a small town, a local restaurant might segment the marketplace by branding itself as a family-friendly eatery to attract larger numbers of adults with children. A key to segmenting a marketplace is to target

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  • Market Segmentation

    challenged to achieve market penetration, high growth rate or brand recognition. What we find however, is that in times of economic downturn or slowdown, organizations commonly will sacrifice this line item first with trimming or cut-backs. Many professionals have historically had a hard time seeing the alignment between marketing and continued profitability- viewing this discipline and its related practices as ‘discretionary’. The article ‘rediscovering market segmentation’ focuses on understanding

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  • Osim Market Segmentation Analysis

    2.2 Osim Market Segmentation Market segmentation is the process of dividing a broad target market into subsets of consumers who have common needs so as to design and implement strategies to target their needs. The general target group for Osim is mid to high-end customers. This is so as they are less vulnerable to recessions and demands will become more resilient to cyclic demand patterns exhibited in typical consumer companies. This also allows them to actually charge a premium to consumers

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  • Market Segmentation

    would also be talking about my choosing products segmentations. Segmentation refers to a process of dividing a large unit into various small units which have more or less similar or related characteristics. Market segmentation is a marketing concept which divides the complete market set up into smaller subgroups involving consumers with a similar taste, demand and preference. One market segment is totally distinct from the other segment. A market segment contains of individuals who think on the

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  • Htc Market Segmentation

    1 HTC Market Segmentation HTC Corporation, formerly High Tech Computer Corporation, is a Taiwan-based manufacturer of smartphones founded in 1997. The company initially made smartphones based primarily on Microsoft's Windows Mobile software, but in 2009 it began to shift its focus away from Windows Mobile devices to devices based on the Android operating system. Although initially the company made notebook computers, HTC decided to make a strong push towards hand-held devices. In 1998, they

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  • Market Segmentation

    MARKET SEGMENTATION, TARGETING AND POSITIONING MARKET SEGMENTATION INTRODUCTION: - The market for any product is normally made up of several segments. A ‘market’ after all is the aggregate of consumers of a given product. And, consumer (the end user), who makes a market, are of varying characteristics user and buying behavior. There are different factors contributing for varying mind set of consumers. It is thus natural that many differing segments occur within a market. In order to capture this

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  • Market Segmentation

    common needs and will respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers who perceive the full value of certain products and services differently from one another. Generally three criteria can be used to identify different market segments: 1) Homogeneity (common needs within segment) 2) Distinction (unique from other groups) 3) Reaction (similar response to market) Marketing can be looked at as an organizational function and

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  • Market Segmentation and Positioning

    Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.  Required Elements: * No more than 2100 words * Include demographic, psychographic, geographic, and behavioral characteristics for the selected company. * A positioning statement for the company with careful consideration of their brand and strategy * Paper is consistent with APA guidelines

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  • Market Segmentation

    Market Segmentation in B2B Markets Written by Paul Hague and Matthew Harrison Satisfying people’s needs and making a profit along the way is the purpose of marketing. However, people’s needs differ and therefore satisfying them may require different approaches. Identifying needs and recognising differences between groups of customers is at the heart of marketing. What Is Marketing If It Is Not About Segmentation? CVS Pharmacy is one of the most successful drug store chains in America. What is

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  • Segmentation and Target Market

    Segmentation and Target Market of State Farm Segmentation and Target Market of State Farm Over the past 10 to 20 years the personal lines insurance industry has had to increase its spending on marketing substantially with hopes of drawing in on customer loyalty. In 2011 the industry spent almost $6 billion on market, which is nearly three times what was spent a decade earlier. The downside to this is, while marketing spending has increased over 15 percent, the

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  • The Concept of Market Segmentation

    The concept of market segmentation. The conception of market segmentation is a marketing approach that consists of dividing a wide target market into subcategories of consumers, who share common needs, by planning and applying strategies to target their needs and wants to utilize media channels and other promotional elements that facilitate reaching the focused customers. Additionally, market segments allow businesses to design different marketing approaches to target them. However, reaching

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  • Market Segmentation for Wine in Singapore

    MARKET SEGMENTATION Segmentation factors The significant rise in Singapore’s wine consumption, in recent years, has lead to the rapid increase in the number of brands looking to enter this seemingly attractive market. In order for Seabrook to gain a competitive advantage and market their Pinot Noir and Shiraz successfully, they need to ensure that they effectively segment their potential customers in order to maintain focus, save resources and provide measurability. Market segmentation is a

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  • Segmentation and Target Market Paper

    Segmentation and Target Market Paper State Farm originated in Bloomington, Illinois June 7, 1922 and was founded by retired farmer, George J. Mecheire. Mecheire deemed State Farm insurance company owned by its policy holders, which specialized solely in automobile insurance for farmers. . The company now has a large grouping of insurance and financial services companies throughout the United States and Canada. “State Farm is ranked 41th in the Fortune 500, which list companies based on general revenue

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  • Segmentation and Target Market

    Segmentation and Target Market Bradley A. Parks MKT/571 April 19, 2014 Tara Hall Segmentation and Target Market The author will show how Cedar Fair Entertainment Company can use market segmentation within the industry to sell their product. Using market segmentation can help identify a target market for the company and show the selection process the company can use to identify their market. Market segmentation accomplishes this by splitting the market up by these key components: demographic

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  • Mkt 571 Market Segmentation

    Segmentation and Target Market Paper MKT 571 November 20, 2011 Introduction A market segment consists of a group of customers who share a similar set of needs and wants. The major segmentation variables by different sets of characteristics such as geographic, demographic, psychographic, and behavioral. (Kotler and Keller, 2012) Using this market-based strategy assist marketers to study the behavior of shoppers by categorizing

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  • Market Segmentation

    Market Segmentation and Product Positiong Market Management – MKT 500 Tekale Dr. Keith Jones The Business Enterprise September 02, 2010 ABSTRACT In the following report I will express the value of a business plan to an organization. I will also explain the effect that supply and demand has on an organization’s performance on both short and long term basis. I will then discuss business ethics and its relationship to the success of a business. Lastly, I will discuss how a marketing

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  • Market Segmentation

    Introduction: There are many ways for developing and adopting m market segments. Once the company identified its market segments opportunities, it must decide how many and which ones to target. To be effective in the market segmentations, market segments must be: • Measurable • Substantial • accessible The important component of Market segmentation is a market-based plans and strategy. Market segmentation allows businesses to concentrate on different needs of the costumers and different interest

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  • Market Segmentation of a New Product

    We are the Brand managers of a consumer product in a domestic company. The top management asked us to choose a product to segment the market and we choose men soap. The description of the product is given below. Product: Men Soap Brand Name: Deluxe Product Features: • It's Deep cleansing formula that rinses off easily. • With 1/4th moisturizing cream, clinically proven to fight skin dryness. • It's Total skin comfort. • Feel better than regular soap. • Keep the

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  • Market Segmentation of Faber Castell

    1. How would you define market segmentation? ( 5 marks) A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers who perceive the full value of certain products and services differently from one another. Generally three criteria can be used to identify different market segment. Homogeneity 同质化, common needs within

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  • Market Segmentation

    Market Segmentation Muhammad Khalid SUNY Empire State College What is Market Segmentation? The concept of market segmentation is quite simple. Common sense would dictate that every product, good, or service is not applicable to every potential consumer in both the national and global market. Different demographics categorize products differently. The idea of segmentation is to organize sub-markets with in the mass-market, evaluating which sub-market have a greater potential to buy the respective

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  • Market Segmentation

    MARKET SEGMENTATION OF DELL COMPUTERS Introduction Dell is one of the world's largest computer systems companies, which is highly distinguished by its direct channel marketing policy. Furthermore it is globally known for building personal computers, enterprise products like servers as well as storages and IT solutions which are customized per order to match the customer's needs. These services are mainly low cost with good quality and are ones that can be considered good value for money. It is

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  • Market Segmentation Strategies

    clearly not always the case. In most cases, buyers are not a homogenous group. Every customer has his or her own individual needs, wants, and lifestyle. The undifferentiated targeting strategy ignores the undeniable differences between the distinctive market segments, and as a result, the product or service being marketed comes off generic and fails to resonate with the customers. The customers have a hard time identifying any clear advantages over competitor offerings. In addition, a lot of marketing

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  • Market Segmentation

    Segmentation, Targeting, and Positioning (One-two pages. Use 1” margins, single spacing, and font size 12) A) Identify two potential and viable target markets for your product/service. (Make sure that at least three different segmentation variables (see Table 8.1 on page 246 of the text) are represented in your profiles (=descriptions) of each segment. Guidance: Remember that a target market profile is a statement of the description of the group of consumers that you will be targeting. This

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  • Rediscovering Market Segmentation

    Reading Assignment 《Rediscovering Market Segmentation》By Daniel Yankelovich & David Meer MKTG 6215 From:Han Xia Date:10/21/2015 Idea The idea was to broaden the use of segmentation so that it could inform not just advertising but also product innovation, pricing, choice of distribution channels, and the like. Content 1. Describe the elements of a smart segmentation strategy 2. Explain how segmentations meant to strengthen brand identity and make an emotional connection with consumers

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  • Market Segmentation

    Geographic Segmentation Given the fact that people living in urban areas demand more of high-tech product as compared to people in suburban area, geographically our product is more desirable in urban area than suburban area. In addition, the income level and population are both higher in urban area. Demographic Segmentation We could use multivariate demographic segmentation, which is to combine the age and education variables to segment their market for our product. Our target market could

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  • Market Segmentation Theory

    Marketing Segmentation Theory” Defining the Segmentation: Segmentation can be defined as “the term given to the grouping of customers with similar needs by a number of different variables”. In simple words it can also be define as “the act of dividing or partitioning; separation by the creation of a boundary that divides or keeps apart”. What Does Market Segmentation Mean? “A marketing term refers to the aggregating of prospective buyers into groups (segments) that have common needs and will

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  • Market Segmentation and Market Positioning

    new product on January 1, 2012 to target market, achieving sales target of $250,000 by December 31, 2012. * Increase product awareness among the target audience by 35 percent in one year. * Inform target audience about features and benefits of our product and its competitive advantage, leading to a 15 percent increase in sales in one year. 1. Identify the marketing segment for the product and explain why this segment was selected;  The market segment selected for this product was young

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  • Market Segmentation and Product Positioning

    Market Segmentation and Product Positioning Market segmentation is the identification of portions of the market that are different from one another. Segmentation allows the firm to better satisfy the needs of its potential customer. Market segmentation also involves dividing a particular market into groups of individual markets with similar wants and needs. Market segmentation can allow a company to identify groups of similar consumers or potential consumers. It can allow a company

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  • Segmentation and Target Market

    Segmentation and Target Market Jennifer Jepsen MRK/571 November 17, 2015 Carol Webster The company selected is Procter & Gamble (P&G), a large consumer goods firm that produces many brands. This company has brands such as Oil of Olay, Bounty, Dawn, CoverGirl, and Duracell (Duhigg, 2012). P& G utilizes a multiple brand strategy successfully, and has influenced air care with another brand—Febreze. According to the 2012 Silver Effie Winner, “North America is the largest Febreze market

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  • Market Segmentation

    Market Segmentation Market segmentation is the fundamental component of a market-based strategy. Market segmentation refers to a process researchers or managers utilize to identify groups, participants or consumers with similar needs or characteristics. Identifying market segments is critical to the successful development of management strategies based on marketing mix components (i.e., product, distribution, price, and promotion)(Kyle, 2002). By categorizing markets into sub sectors, targeting

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  • Apple Market

    The growth in use of Apple App store has been phenomenal, increasing by several billions of downloads in 2010. Meanwhile other handset manufacturers are achieving success with apps, although Apple still has over two thirds of the market by download. See my post about mobile app strategy which summarises the growth and the options of app strategy. Do you have an app strategy? 5 options for reaching and engaging your audience  through mobile applications I’m currently updating my books on the latest

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  • Market Segmentation

    Market segmentation is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. Marketing segmentation has dividing a market into smaller group distinct needs, characteristic or behavior those might require separate products or marketing mixes. The purpose of market segmentation is to increase marketing efficiency by focusing marketing efforts to a particular group, maximize scarce marketing resources, find a market with limited competition

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  • Market Segmentation

    Complete a minimum 800 word paper analyzing today’s segmentation strategy for the Colgate-Palmolive toothbrush and toothpaste market. 2. Use the Precision toothbrush case study as both an example of a target market analysis and a good starting point for your Colgate-Palmolive toothbrush and toothpaste market evaluation. 3. The analysis should include: a. Evaluation of current geographic, psychographic, demographic and behavioral segmentation variables. b. Evaluation of current cultural, social

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  • Market Segmentation Nielsen & Lowe's

    MARKET SEGMENTATION: ADVIEWS ONLINE & LOWE’S CONSUMER CREDIT CARD MARKET SEGMENTATION: ADVIEWS ONLINE & LOWE’S CONSUMER CREDIT CARD To segment the market for the products - Nielsen Adviews online and Lowes Consumer credit card- using the segmentation basis on business-to-business and business-to-consumer market. Vijay Kumar Poomalai Student # 119000715 School of business and management Aberystwyth University vkp@aber.ac.uk TABLE OF CONTENTS 2 ASSUMPTIONS 2 2

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  • Market Segmentation

    Market Segmentation To reach different markets or to promote your products to different locations or people one has to use a method called market segmentation. "Market segmentation describes the division of a market into homogenous groups which will respond differently to promotions, communications, advertising and other marketing mix variable" (Cumming). Market segmentation is extremely important for companies around the world. If a company doesn't research the area in which they are going

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  • Market Segmentation

    product offerings, Colgate-Palmolive has successfully used market segmentation to identify unique needs of its consumer markets. They have combined the use of market segmentation and the ability to effectively gauge and respond to consumer behavior to divide and conquer the respective industries: Oral care, Personal Care, Household Surface Care, Fabric Care and Pet Nutrition. Geographical Segmentation Colgate has cornered significant markets with sales in North America (19%), Latin America (27%),

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  • Market Segmentation

    Measuring the stability of Retail Market based on its store images – a fuzzy clustering approach. Abstract Purpose segmentation is the point where marketing activity starts. A flawless segmentation results in comparable competitive advantage. The purpose of this study is to examine the stability of segmentation. Design / methodology/ approach - this research examines the stability of the segments. Shoppers have been segmented based on the importance they’ve given to store image. Data collected

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  • Market Segmentation, Targeting, and Positioning

    CHAPTER 8 Market Segmentation, Targeting, and Positioning CHAPTER OVERVIEW Chapter 8 shows different approaches that companies can take to a market in order to best serve customer and company needs. It begins with a brief overview of three marketing approaches that companies can take: mass marketing, product-variety marketing, and target marketing. A fuller discussion details the three steps of target marketing, beginning with market segmentation: dividing a market into groups that

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  • Market Segmentation

    Printed in Great Britain 0160-7383/$30.00 doi:10.1016/j.annals.2004.05.001 MARKET SEGMENTATION A Neural Network Application Jonathan Z. Bloom University of Stellenbosch, South Africa Abstract: The objective of the research is to consider a self-organizing neural network for segmenting the international tourist market to Cape Town, South Africa. A backpropagation neural network is used to complement the segmentation by generating additional knowledge based on input–output relationship and sensitivity

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  • Market Segmentation

    importance of market segmentation as it relates to a particular product or service. I will conduct research on “GREEN” products, in order to develop an effective marketing strategy for the product I have chosen, and how I can differentiate this product through marketing in comparison to competitor products.   Market Segmentation Introduction One of the most important factors for companies to consider when choosing the best method to market a product or service is market segmentation. This includes

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  • Market Segmentation

    SEGMENTATION, TARGETING & POSITIONING SHUBHAM JOSHI ROLL No. 60 MBA 1st SEMESTER Markets are not homogeneous. A company cannot connect with all customers in large, broad, or diverse markets. Consumers vary on many dimensions and often can be grouped according to one or more characteristics. A company needs to identify which market segments it can serve effectively. Such decisions require a keen understanding of consumer behavior and careful strategic thinking. LEVELS OF MARKET SEGMENTATION

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  • Market Segmentation

    Segmentation in B2B Markets A White Paper by Paul Hague and Matthew Harrison of B2B International WHAT IS MARKETING IF IT IS NOT ABOUT SEGMENTATION? CVS Pharmacy is one of the most successful drug store chains in America. What is the reason for this success? They understand their market and have approached it through segmentation and targeting. The company looked at its customer base and found that 80 percent are women. With this in mind, CVS redesigned 1,200 of its 6,200 stores to meet the

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