Aqualisa Quartz

  • Case Analysis Aqualisa Quartz

    thought. In Aqualisa case, Harry Rawlinson, managing director of Aqualisa, gives us an example that even with new significant shower product Quartz, which seems to be perfect in every aspect, they cannot make a relative progress in U.K. shower market. Quartz is designed to solve all the troubles that exist in U.K. showers. It provides efficient and reliable water pressure and temperature, needs less space in bathroom, has a stylish looking and is easy to use and install. Although Quartz leaps all other

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  • Aqualisa

    Hunter Lee Mountain Dew Case 10/16/12 For Pepsi Co. and BBDO to choose a specific advertisement to place into a slot during the super bowl; there has to be a varying degree of analysis on different aspects to decide which ad’s to place in the slots. Certain criteria need to be satisfied by the ad that is selected; it needs to hit the target audience, get across the correct brand image, have the correct brand symbolism, needs to be a “Story” in a sense, have a good product integration, and

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  • Aqualisa Showers

    Executive Summary Aqualisa has invested €5.8M in the research and development of its innovative new product, Quartz. Quartz is offered in 2 Models: Quartz Standard Shower and Quartz Pumped Shower. The main advantages of Quartz are: • Installation reduced to a half-day • Straightforward installation • Efficient and reliable water pressure and temperature • “One touch” control Despite initial favourable reviews from customers and plumbers, sales of the Quartz shower has been much lower than

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  • Manager

    McArthur Hall Lounge McCollum 101 Capital One Financial Corporation (700124) Providian Financial Corporation (707446) 12:00 - 1:00 PM 1:00 - 1:40 PM 1:45 - 3:00 PM Lunch Discussion Groups Case: Aqualisa Quartz Instructor: John Gourville Kresge Boardroom Assigned Living Group McCollum 101 Aqualisa Quartz: Simply a Better Shower (502030) 3:00 - 3:15 PM 3:15 - 4:30 PM Break Lecture: Managing New Product Adoption Instructor: John Gourville 4:30 - 5:45 PM 5:45 - 6:30 PM 6:30 - 7:30 PM 7:30 PM Application

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  • Aqualiza

    WITHOUT AWARENESS IS SIMPLY OVERPRICED Strategic Analysis External Analysis Internal Analysis Quartz Product Analysis Lesson Learned, Findings Targeting the plumber ........Why ??? “73% buying decision involve plumber advice Plumbers are the most seller and also the most influencer in the showers sales product, Aqualisa should make an intensive approaching program to introduce the Quartz benefit to the plumbers”. Save the cost of advertising “Based on exhibit 4, we can take some information

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  • Aqualisa

    1.1 Customer Segmentation and characteristics: 1.2 Channels: 1.3 Competition: Top UK shower market competitors including Aqualisa have been shown below with their market ranking and market share in each kind of shower products: 1.4 Company and Market environment: Market Environment  U.K. shower market is a matured market and can be roughly estimated to be around € 400 million market  Showers in U.K. were plagued with problems. Only about 60 percent of U

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  • Aqualisa Quartz Case Study

    November 13, 2011 Aqualisa Quartz Case Study SCH-MGMT 660 Ben Hubbard FALL 2011 Table of Contents Overview............................................................................................................................... 3 SWOT Analysis: ..................................................................................................................... 3 Strengths: ........................................................................................................

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  • Aqualisa Quartz

    Traditional showers  Aqualisa quartz Price on average: 500  Labour costs on avarage: € 60 per hour  Installation time: 16 h  Installation costs €60*16=960  Total cost: €500+€960= €1460  Price on average: 950  Labour costs on average: €60 per hour  Installation time: 4 h  Installation cost: €60*4=240  Total cost: €950+€240=€1190  Economic Value Propostion for the final customer: €1460 - €1190= €270 Lower installation cost and time is Aqualisa Quartz major competitive advantage

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  • Aqua Lisa

    Aqualisa Quartz Simply a Better Shower 1) In 2001 the Company came up with Quartz Standard Shower and Quartz Pumped Shower. The production and innovation used to create these two products provided the following value proposition to the two groups: a) Consumers : The consumers were unhappy with the existing showers in the market , they faced the following issues that were addressed by Quartz * Poor Pressure and varying temperatures of water * The life of the showers was limited

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  • Aqualisa Quartz Case

    AQUALISA CASE STUDY AQUALISA VALUE PROPOSITION • Easy to install: half a day V/S 2 days. Apprentice can also install • Earn more Plumbers can do more install in less time more profitable • Reliable : lesser break downs. Second visit if require need to be borne by the plumber. C O N S U M E R S • Safety: Family and especially safe for kids • Ease of use: Remote control, one touch button, indicator - All age group can use. • As easy to installed DIY customer can easily adopt. • No issue :flow

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  • Aqualisa

    act as intermediate in majority of distribution channels. 2. Quartz Product Value & Problems Quartz is the new real innovation by Aqualisa that took time and effort to develop to solve all the current problems consumers facing in the market. In summary we can identify product’s value as follow: 1. Convenient & Reliable Two top problems that consumers are facing is poor pressure and unreliable water temperature. Quartz solve these problems by using electronic devices that can easily

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  • Aqualisa Quartz

    Marketing Concepts Aqualisa Quartz Case Study Problem As Rawlinson stated, “real breakthroughs are pretty rare in the shower market” and that “innovations are primarily cosmetic.” After years of moderate growth and marketplace comfort, Aqualisa made the decision to revamp its R&D efforts to produce an innovative solution to the common consumer shower troubles of water pressure, consistent temperature, and reliability. When Aqualisa released Quartz, a new and innovative shower product line that

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  • Aqualisa Marketing Assignment

    Aqualisa Quartz Marketing Assignment 1 Purpose and Issues Purpose  To revise the marketing strategy for the new Aqualisa Quartz shower, following poor initial take-up of the offer  “Everything . . . tells me this is a breakthrough product. My worry is we’ll miss the opportunity.” Issues  The Quartz is an innovative product that has brought improved functionality and ease of installation. However, plumbers are the primary route for shower purchases and this does not align with plumbers

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  • Aqualisa Quartz Case Solution

    AQUALISA QUARTZ: SIMPLY A BETTER SHOWER by Nir Ilani-Freedman Situation analysis (Q1) a. Customers Segmenting and characteristics  Premium price segment- consumers typically shop in showrooms. Preferred specs: high performance and service. Style determined selection. Granted high performance and service.  Standard price range: Emphasize service and performance. Product selection Rely on independent plumbers’ recommendations.  Value segment: Primary concerned with convenience and price. Liked

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  • Aqualisa Case

    Marketing Strategy // Fall Semester 2013/14 // Prof. Dr. Kuester // Zaehringer Lucas, Prikhodko Roman, Oberhofer Moritz, Nan Jiaxi, Brozda Jacek, Achtelik Olivia // Aqualisa // 15.10.2013 THE INDUSTRY PRIOR TO 1998 • Mature market with incremental innovations • Biggest part of the market is replacement (44%) • 60% of UK homes have showers • Gravity-fed plumbing: pressure and temperature problems • Three main types of products (electric, mixer and power showers) • Low brand awareness: plumbers

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  • Walt Disney

    Solution 1 Aqualisa Quartz: Simply a Better Shower Case Executive Summary Situation Aqualisa Quartz, a significantly innovative product developed by Aqualisa, in terms of both cost and quality, has been facing challenges in the market since its launch four months ago. The product described by one of the customers (a plumber) is a 'push-fit-connect-you're done' shower and offers the customers 'what they (the plumbers) want'. Despite the above facts, Quartz has experienced poor sales and has

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  • Aqualisa Case Study

    1. Problem Statement: In May 2001, Aqualisa had launched the Quartz shower, a real significant product innovation, with unique and superior features in terms of technology, water pressure, design and ease of installation. Four months after the launch, despite the initial euphoria surrounding the product, Quartz has experienced poor sales and has not met the company’s expectations. Harry Rawlinson, the MD of Aqualisa, needs to rethink the Marketing strategy, in order to generate sales momentum and

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  • Bisleri

    Case study Aqualisa Quartz: Simply a better shower Q1. What is the Quartz value proposition to a) consumers b) plumbers? Ans. Aqualisa, a U.K. based shower manufacturing Company had launched its premium brand µQuartz¶ in May 2001. The Company has been very reputed in the U.K. market for its top quality showers, reliability and great service. The basic purpose behind launching this brand was to address the concerns of the consumers and the plumbers which perhaps were not satisfied with the existing

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  • Long View

    you analysis and recommendations. Case: Aqualisa Quartz: Simply a Better Shower (HBS 9-502-030) Questions: 1. What is the Quartz value proposition to plumbers? To customers? 2. Why is the Quartz shower not selling? 3. Aqualisa spent three years and €5.8 million developing the Quartz. Was the product worth the investment? Is Quartz a niche product or a mainstream product? 4. Aqualisa currently has three brands: Aqualisa, Gainsborough, and ShowerMax. What is

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  • Aqualisa Quartz

    Subject: Aqualisa Quartz Question 1: Why is the Quartz shower not selling? When Rawlinson, managing director, joined the Aqualisa Showers Ltd, a shower manufacturing company, he realized, that their competitors were catching up Aqualisa products quality, products were starting to be perceived as overpriced and service wasn’t great and therefor it was a matter of time when Aqualisa could start losing their market share. After huge time and financial investments, Aqualisa came with innovative

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  • Dsv Afasdd

    analysis and recommendations. Case: Aqualisa Quartz: Simply a Better Shower (HBS 9-502-030) Questions: 1. What is the Quartz value proposition to plumbers? To customers? 2. Why is the Quartz shower not selling? 3. Aqualisa spent three years and €5.8 million developing the Quartz. Was the product worth the investment? Is Quartz a niche product or a mainstream product? 4. Aqualisa currently has three brands: Aqualisa, Gainsborough, and ShowerMax. What is

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  • Aqualisa

    Management Case: Aqualisa ------------------------------------------------- Date: December 2, 2010 Main Problem: Aqualisa creates a new breakthrough shower- the Quartz. The product has significant improvements when compared with the other existing products on the market, such as: * Efficient and reliable water pressure and temperature * One touch control on the wall * Light signaling the right temperature is achieved etc * Installation of the Quartz was about half a day

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  • Aqualiza

    HSS 562 – Aqualisa Quartz: simply a better shower” 1) Which value do the various products from Aqualisa (the UK company) create: for consumers? For plumbers? For its channel partners? * Aqualisa is present on all types of markets with different brands * three pricing segments: premium, standard and value * premium segment : * motivation for the purchase: replacement shower, second shower, search for higher performance, new build/styles * the decision criteria: style

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  • Blockbuster Case

    9-502-030 REV: JULY 10, 2006 YOUNGME MOON Aqualisa Quartz: Simply a Better Shower Plumbing hasn’t changed since Roman times. — Tim Pestell, Aqualisa national sales manager Harry Rawlinson (HBS ‘90) shrugged out of his overcoat and headed to the reception desk of the South Kent County Marriott. “Can you direct me to the breakfast room?” he asked, “I’m meeting some guests from America.” The receptionist pointed toward a hallway lined with photographs of the region’s golf fairways and putting

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  • Aqualisa Quartz

    9-502-030 REV: JULY 10, 2006 YOUNGME MOON Aqualisa Quartz: Simply a Better Shower Plumbing hasn’t changed since Roman times. — Tim Pestell, Aqualisa national sales manager Harry Rawlinson (HBS ‘90) shrugged out of his overcoat and headed to the reception desk of the South Kent County Marriott. “Can you direct me to the breakfast room?” he asked, “I’m meeting some guests from America.” The receptionist pointed toward a hallway lined with photographs of the region’s golf fairways and putting

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  • Customers and Markets Final Exam

    The Excel sheet attached in the end of this paper. Question 5: Table 1: Aldi | * Superior customer experiences (1) * Value (2) * Quality (3) * Appealing design (4) * Brand familiarity (5) * Being global * Niche specialist | Aqualisa Quartz | * Attribute or benefit (1) * Quality (2) * Value (3) * Appealing design (4) * Niche specialist (5) * Superior customer experiences * Brand familiarity * System solutions * Being global | Progressive Insurance | * Value

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  • Aqualisa Case

    used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Harvard Business School. YOUNGME MOON Aqualisa Quartz: Simply a Better Shower Plumbing hasn’t changed since Roman times. — Tim Pestell, Aqualisa national sales manager Harry Rawlinson (HBS ‘90) shrugged out of his overcoat and headed to the reception desk of the South Kent County Marriott. “Can you direct me to the breakfast room?” he asked

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  • Aqualiza Quartz

    [->0] AQUALISA QUARTZ IVANTORRECILLA[->1] Feb 5, 2011 Buenos días, ¿cómo va eso? Cuelgo mis comentarios respecto a este caso, es muy interesante. Me gustan los casos de este hombre. A ver si me apaño. [->2] IVANTORRECILLA[->3] Feb 5, 2011 http://pdd-b-11-equipoiii.wikispaces.com/file/detail/AQUALISA+QUARTZ.xls [->4] jrmp[->5] Feb 5, 2011 Os paso mi análisis del caso. 2.1. ¿CUÁL ES LA PROPUESTA DE VALOR PARA LOS FONTANEROS? ¿Y PARA LOS CONSUMIDORES? La propuesta de valor para los

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  • Aqualisa Case Writeup

    Aqualisa should position Quartz as a premium shower at current retail price, targeting consumers who value styling, multiple setting options, and ease of use (Exhibit 1). Aqualisa’s current portfolio does not offer a premium mixer or power option (Exhibit 2). Quartz could fill this gap and obtain market share from competitors (Exhibit 3) by offering a unique hands-on customer experience. Aqualisa has proven that a working display of Quartz in the showroom is extremely effective. However, it is only

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  • Aqualisa Quartz

    STATEMENT In 2011 Aqualisa made an heavy investments of €5.8 million to develop Quartz, the most innovative shower in UK history. The electric shower is stylish, easy to use and install and solve both problems of end customers and plumbers. However, the product is selling at a rate of 15 units per day which is well below the expected rate of 100 to 200 units a day. The company is now looking for a new marketing strategy to generate sales momentum for Quartz. 2. SITUATION ANALYSIS Aqualisa, the 3rd largest

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  • Aqualisa Quartz

    Aqualisa Quartz Analyzing the case of Aqualisa Quartz, it has been decided that the best option for them is to go gaining market penetration by phases. The first should consist of reinforcing and not neglect their sales through Showrooms. These specialized channels accepted provided innovative products and high-tech, in addition, seek always count with showers which aesthetically look good such as Quartz. As a second phase (and this should be developed at the same time as the first) should be

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  • Aqualisa Quartz

    Aqualisa is a well-established manufacturer of showers in the UK. The company is recognized for quality products, innovation and great service. Despite great features and benefits of the recently developed digital shower Quartz, the initial sales results are very disappointing, and the management needs to redefine marketing strategy in order to improve performance. In particular, key decisions need to be made about target segment, value proposition and marketing mix. 1. What value does the Quartz

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  • Test

    Case study Aqualisa Quartz: Simply a better shower Q1. What is the Quartz value proposition to a) consumers b) plumbers? Ans. Aqualisa, a U.K. based shower manufacturing Company had launched its premium brand µQuartz¶ in May 2001. The Company has been very reputed in the U.K. market for its top quality showers, reliability and great service. The basic purpose behind launching this brand was to address the concerns of the consumers and the plumbers which perhaps were not satisfied with the

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  • Wendy Case

    (data for year 2000) on the showers market. These are: Triton (545.500 units), Mira (390.000 units), Ganiesborough (203.500 units), Aqualisa (122.000 units) and Masco (120.000 units). If we focus on Electric Showers, Gainesborough (Aqualisa brand) is with 180.000 number of units sold on the 2nd place, behind Triton (479.000 units). In Mixer Showers category, Aqualisa is also second with 94.000 units (behind brand Mira with 200.000 units sold in year 2000).  Company & market environment  UK

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  • Aqualisa Case Study

    Case study Aqualisa Quartz: Simply a better shower Q1. What is the Quartz value proposition to a) consumers b) plumbers? Ans. Aqualisa, a U.K. based shower manufacturing Company had launched its premium brand µQuartz¶ in May 2001. The Company has been very reputed in the U.K. market for its top quality showers, reliability and great service. The basic purpose behind launching this brand was to address the concerns of the consumers and the plumbers which perhaps were not satisfied with the existing

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  • Aqualisa Quartz Case Study

    Organic Farming Visit Date: ___________________________ Section 1: Aim The aim of this site visit is to learn about - The use of a greenhouse in agriculture - The importance of biological pest control in agriculture - The use of fertilizers in agriculture - The features of the Maltese soil - The use of good agricultural practices such as crop rotation Section 2: Observations and Data Collection This section will be like a long discussion. You need to include photographs taken

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  • Aqualisa Quartz Simply a Better Shower

    DATE To: Harry Rawlinson, Managing Director, Aqualisa From: Jun Mo Kim, Marketing Analyst Subject: The marketing strategy for the Quartz product Introduction Showers market in the U.K. was bothered with problems that only about 60% of households in U.K. had showers. Even though Aqualisa accomplished an innovation of the Quartz shower, momentous product regarding quality and cost, they still faced problems that had low sales and did not meet the company’s expectations. The purpose of this

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  • One to Watch

    Why the initial failure Premium price product aimed at wrong target audience One of the reasons the sales of the Aqualisa Quartz failed is because the product was a premium priced item that was aimed at the wrong target audience. This could be because as a company they did not have many if any products that fell into this sector making it hard for them to understand how to advertise the product to the public and where was best to place the product as well. No new product offer As

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  • Shower Market

    Premium) | Highest bargain power -Buy in large volume -Total value added to their project is low | Reliable, nice-looking products that could work in multiple settings Price Recommendation from plumbers | 2. Examine the product value of Quartz and identify the cause of its sluggish sales Value = benefit – cost Value is high for customer especially in standard & premium segments as there is significant functional improvement with reasonable increase in cost. However the value

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  • Case 2

    Product strategies (Tues. 10/21) Module: Going to Market Case: Aqualisa Readings: Questions: 1. What is the Quartz value proposition to plumbers? To consumers? 2. Why is the Quartz shower not selling? 3. Aqualisa spent three years an £5.8 million developing the Quartz. Was the product worth the investment? Is Quartz a niche product or a mainstream product? 4. Aqualisa currently has three brands: Aqualisa, Gainsborough, and showerMax. What is the rationale behind this multiple

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  • Aqualisa

    options which they did not understand well. Technological: No real innovation before the Quartz. Only innovations at this stage are aesthetic but have a minimal effect on market share. Natural: COMPANY SWOT Evidence Implications Strengths Market Growth Aqualisa is a profitable company with a market growing at a rate of 5% to 10% in 1998 Strong reputation Premium brand Consumers view Aqualisa as a premium brand with great service and with top quality showers Top raking Number 2

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  • Aqualisa

    Purpose and Issues Purpose To revise the marketing strategy for the new Aqualisa Quartz shower, following poor initial take-up of the offer “Everything . . . tells me this is a breakthrough product. My worry is we’ll miss the opportunity.” Issues The Quartz is an innovative product that has brought improved functionality and ease of installation. However, plumbers are the primary route for shower purchases and this does not align with plumbers perceptions of values, because The very fact that

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  • Aqualisa

    What is the Quartz value proposition to plumbers ახალი პროდუქტი თავაზობდა სანტექნიკებს ყველა პრობლემის გადაჭრის გზებს: - დრო სამუშაოს შესასრულებლად საჭირო იყო რამდენიმე, საათი მაშინ როდესაც ბაზარზე არსებული ყველა დანარჩენი პროდუქტი საჭიროებდა 2 დღეს მაინც რომდაემონტაჟებინათ. - გამძლეობა პროდუქტი ძალიან გამძლეა რაც ასევე ამცირებს სანტექნიკების რისკებს რომ ისინი ერთ ოჯახში საშხაპის შესაკეთებლად მეორედ მივიდნენ. თან დამონტაჟების შემდგომ გამოძახებაში სანტექნიკოსები

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  • Aqualisa Case

    so they could even send their young apperentices. * Inexpensive models that were easy to install for DIY market. * The quartz shower provided efficient and reliable water pressure and temperature. * Parents loved it because it was safe for their kids to use on their own. * The elderly loved it because they didn’t have to fight withh stiff valves. * Quartz Shower Valve has a good design and it doesn’t have a mounted bulky white box that is visible in the shower stall, since it uses

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  • Aqualisa Quartz Case Review

    AQUALISA QUARTZ: SIMPLY A BETTER SHOWER F ELIX L E C HEVALLIER – 11/01/2012 1) Which value do the various products from Aqualisa (the UK company) create: for consumers ? for plumbers ? for its channel partners ? The first step that we need to take is to analyse what are the segmentations of the market. There are three pricing segments as said in the case: premium, standard and value. These segments differentiate the basic consumers; we then have DIYers and developers that have specific standards

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  • Aqualisa Quartz Case Study

    Aqualisa Quartz Subject: How to best market the new Aqualisa Quartz line of showers Problem: Aqualisa has created a superior new shower line that seems to be perfect for the needs of customers but the sales are far below expectations. Customers do not have brand awareness of Aqualisa, plumbers are wary of innovation and salesmen are unsure of how to positively market a product without negatively reflecting on other products in their company. Background of the situation: In the United Kingdom

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  • Quartz Clean

    Quartz Cleaning for ASHER Parts Objective: To try implement a clean procedure for the quartz ware for the wets department Ashers to reduce cost. I. .Using my previous work experience I knew that the quartz parts could be cleaned and used at least once. II. I advised tool reps what my intentions were for the dirty quartz parts, and asked them if they had any recommendations for cleaning. III. Axcelis provided me with their recommended procedure.

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  • Aqualisa

    9-502-030 REV: JULY 10, 2006 YOUNGME MOON Aqualisa Quartz: Simply a Better Shower Plumbing hasn’t changed since Roman times. — Tim Pestell, Aqualisa national sales manager Harry Rawlinson (HBS ‘90) shrugged out of his overcoat and headed to the reception desk of the South Kent County Marriott. “Can you direct me to the breakfast room?” he asked, “I’m meeting some guests from America.” The receptionist pointed toward a hallway lined with photographs of the region’s golf fairways and putting

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  • Mareketing

    growth plans for the company while considering the challenges of replicating the company’s business model in different countries. Harvard Business School #511004 Popular Cases Aqualisa Quartz: Simply a Better Shower Aqualisa, a major U.K. manufacturer of showers, launches a highly innovative new product called the Quartz shower. The product offers significant improvements in quality and ease of installation at a lower price, yet sales are disappointing. Should the company change the channel strategy

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  • Multitasking

    The Problem: The managing director of Aqualisa, Harry Rawlinson, launched a new shower that is calledQuartz. Despite of its features such as quality, safety, cost of installation and ease of installation andusage, the early sales have been disappointing. The problem is not that sales are low, but the reasonswhy sales are not as expected. Some of the reasons are related to distribution channel, promotionalstrategy and positioning of the product. Consequently, the real problem here is how to boost

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